Anatomy of a Marketo Migration

Hear AJ Sedlak, Sr. Manager of Marketing Technology and Automation at Poly, a leader in video and voice solutions, share his journey to Marketo having successfully completed the process, from platform selection to migration completion.

The ink is long dry, the teams are uniting, and just when you think the dust may be settled after an acquisition you have one more initiative, and it’s by no means a small one. When Polycom and Plantronics merged, their legacy systems needed an overhaul and they decided Marketo was the right fit.

Join this session and learn:

  • Considerations when determining if, and how, you migrate
  • Which kind of data and analytics to move the new system
  • The best way to staff a migration and build alignment internally
  • What roadblocks and pitfalls you should expect to see
  • The best way to get set up to scale in the future

“Ensuring that your business runs smoothly during migration periods can be a challenge”. AJ Sedlak, Sr. Manager of Marketing Technology and Automation at Poly
"Make sure you have a strong partner - no matter how experienced you think you are!" Jeff Coveney, CMO at Digital Pi (a Merkle Company)

This webcast is hosted by experts from Merkle & Adobe

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