Today’s consumer expects brand interactions to be easy, quickly and personalised. Through this case you will learn how Colruyt Group, the nr 1 multi-branded retailer in Belgium, has dedicated enough and effort to ensure correct, consistent and accessible data and build the organisational foundation in order to manage any activation use case to optimise the customer experience, both on- as offline.

This webcast is hosted by experts from Colruyt Group, MultiMinds & Adobe.