Saralyssa Gonzalez

Saralyssa Gonzalez leads thought leadership and enterprise marketing initiatives for Adobe’s Creativity and Productivity business, translating emerging technologies like AI into clear, measurable business value for enterprise leaders. She works across product marketing, campaigns, and external research partners to develop ROI-driven narratives that drive demand, influence pipeline, and accelerate growth.

She connects executive storytelling, research-backed insights, and full-funnel marketing to ensure investments are focused on the highest-impact opportunities. Previously, Saralyssa spent nearly eight years at IBM leading digital transformation initiatives and advising global enterprises on marketing strategy, technology, and AI-driven innovation.