Sneha Hatwar

Sneha Hatwar is a Senior Manager in Adobe's Digital Strategy Group (DSG), where she leads a global practice driving AI-led diagnostics, executive narratives, and scalable assessment frameworks for enterprise customers across the Americas, EMEA, and JAPAC. She recently incubated a generative engine optimization (GEO) diagnostic, an offering that evaluates how brands appear, rank, and get represented across ChatGPT, Gemini, Perplexity, and other generative AI engines — and translates those insights into content, authority, and positioning strategies. Sneha completed ISB's Leadership with AI executive program and brings over 12 years of experience across digital strategy, customer experience, and business analytics.