Tory Brunker

Tory is the Senior Director, Web Marketing for Adobe for Business. With over 20 years of experience in B2B marketing within Fortune 250 companies, Tory is a seasoned leader known for driving revenue and margin growth. She currently leads the Adobe for Business web team, overseeing web experience, journeys, SEO and web analytics with her global team across North America, EMEA and APAC regions. Her expertise lies in crafting innovative strategies and operational plans that align marketing, product, and sales teams, ensuring seamless cross-channel execution. Passionate about technology, she has a keen interest in understanding and leveraging AI capabilities in all aspects of the website and her team's work. She is especially keen on unpacking the AI based search space to evolve the SEO practice to include improving visibility in AI search engines and LLMs.