Learn about data science — definition, importance, and more

A man in an office learns more about data science.

Data science definition

Data science is a field of study that combines domain expertise, programming skills, and knowledge of mathematics and statistics to extract meaningful insights from data.

Data science is multifaceted and can be described as a science — as well as a research method, discipline, and profession. It’s intended to unify statistics, data analysis, informatics, and related methods to understand and analyze actual data phenomena.

Importance of data science

Increasingly, modern businesses are realizing the importance of data science, artificial intelligence (AI), and machine learning (ML). No matter the industry or size, companies that want to remain competitive in the age of big data need to efficiently develop and implement data science capabilities.

There are many benefits to using data science, such as:

What does a data scientist do?

Data scientists examine which questions need answering and explore where to find the data to answer these questions. Many data scientist-practitioners have business and analytical skills. They support the data lifecycle by collecting, transforming, and analyzing information, and then communicate results that guide decision-making.

Data scientists use ML and AI to develop automated systems, which can perform tasks that ordinarily require human intelligence. With the help of this technology, data scientists are able to generate insights that analysts and business users can translate into tangible business value.

Simplify the science behind data

Understanding data science can help businesses to efficiently develop and implement data science capabilities, which are critical to remaining competitive in today’s digital world.

When you’re ready to get started, you can discover meaningful insights with machine learning and artificial intelligence in just one click.

Adobe Sensei uses AI and ML to make designing and delivering the perfect customer experience easier, helping you create effortlessly, make informed decisions, and target your marketing for better results.

Watch the Sensei video to learn more.