Digital Success for Small Businesses with Adobe Sign
Navigating the complex world of online brand management can be difficult. This is especially true for small businesses that typically don’t have the resources to hire in-house experts in digital platforms and content.
As a lifelong entrepreneur with experience running retail stores, restaurants, and consulting practices, MaryPat Kavanagh understands what it takes to help small businesses market themselves and find success. In 1999, she founded her own small business called Strategic Results Marketing to develop, manage, and monitor websites, search engine optimization, content marketing, social media, and newsletters for other small businesses.
For any small business, streamlined systems are critical to reduce costs, improve productivity, and create smooth, seamless customer experiences. To support those goals, MaryPat relies upon electronic signatures through Adobe Sign. The result is that the firm can maintain fast, simplified digital workflows when working with clients, contractors, and vendors worldwide.
Locking in new business faster
Before working with Adobe Sign, it typically took days or even weeks for Strategic Results Marketing to receive signed agreements from new clients, which could create stress for MaryPat as she looked to balance current and incoming projects. Without a signed contract, it was hard for staff to plan workloads and prepare for upcoming work. Delays also increased the chance that potential clients would start to rethink their decision to hire a digital marketing agency.
“Contracts are deployed immediately with Adobe Sign and are often finalized the same day,” says MaryPat. “The team can start engaging right away, increasing the client’s confidence that they made the right decision.”
Impressing clients with advanced workflows
The electronic document workflow through Adobe Sign helps Strategic Results Marketing make a good first impression with clients. Clients come to the agency looking for digital experts, so it’s reassuring to see that the agency actively adopts efficient digital technologies for its internal processes.
MaryPat also uses Adobe Sign for onboarding and other agreements with employees and vendors. By including required engagement parameters through check boxes and initials in addition to signatures, Strategic Results Marketing can better communicate important terms and policies to other parties, no matter where they’re located.
Staff like working with Adobe Sign to create electronic document workflows. Integrations with Adobe Acrobat and Google Docs give staff two easy ways to create documents that can be electronically signed. Built-in audit trails also allow the agency to identify exactly where a document is at any point in the signing process—whether it has been received, viewed, or signed.
“Adobe Sign collects valuable information so we can continually understand and improve our processes,” says MaryPat. “It can also give us insight into how a client is doing when the documents are out of our hands. If they view the document multiple times without signing, we can follow up to ask about any concerns they might have.”
Turning to Adobe for digital success
Adobe solutions have long been an important part of operations at Strategic Results Marketing. Content is typically created for clients using Adobe Photoshop and Adobe Illustrator leveraging stock imagery provided through Adobe Stock. Staff use Adobe Acrobat to create PDF files for client deliverables. Adobe Sign adds an important additional piece to the digital puzzle.
“For small businesses, success is in the details,” says MaryPat. “Adobe Sign helps us keep track of essential details efficiently so we can spend less time on paperwork, and more time helping our clients’ businesses succeed.”