OKR Examples

An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. The resulting department, team, and individual OKRs must be aligned with, in support of, and contribute to the top company priorities. If you aren't sure where to start with writing your OKRs, take a look at our OKR examples including company-wide examples, OKR examples for executives, and OKRs for specific departments in your organization.

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Using OKR examples

In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. Objectives are supported by key results which benchmarks and monitors how we achieve the objective. Key results (KRs) are specific, measurable, and time-bound. Key results typically include hard numbers. Using a tool like Workfront Goals can help you write OKRs, align them throughout the organization, and track progress. Here are OKR examples for various departments:

OKR examples for CEOs

Because OKRs are used to align all teams with an organization’s top goals, your entire company’s OKRs are only as effective as the ones you set at the very top. Therefore, it’s critically important to make sure you’re setting CEO-level goals effectively.

To help set effective executive-level goals, here are some OKR examples for CEOs you can refer to.

OBJECTIVE: Sell $10M in bookings

Key results:

OBJECTIVE: Grow our business

Key results:

OBJECTIVE: Please our customers

Key results:

OBJECTIVE: Strengthen our corporate culture

Key results:

OBJECTIVE: Successfully launch our new product by the end of Q2

Key results:

Once you have a balance of both aspirational and operational CEO-level OKRs, you can then begin to cascade goals throughout the rest of the company to achieve organizational alignment.

Top company objectives—OKR examples

OBJECTIVE: Grow our corporate global business

Key results:

OBJECTIVE: Delight our company customers

Key results:

OBJECTIVE: Build a great corporate culture (delight our employees)

Key results:

OBJECTIVE: Launch the new product successfully in Q1

Key Results:

Marketing goals—OKR examples

Demand generation goals—OKR examples

OBJECTIVE: Generate more Marketing Qualified Leads (MQLs)

Key Results:

OBJECTIVE: Optimize our customer acquisition

Key Results:

OBJECTIVE: Implement Account Based Marketing (ABM)

Key Results:

Online marketing goals—OKR examples

OBJECTIVE: Improve Our Website and Grow Conversions

Key Results:

OBJECTIVE: Improve Our PPC Campaign

Key Results:

OBJECTIVE: Improve Our SEO

Key Results:

Content marketing goals — OKR examples

OBJECTIVE: Launch the new monthly newsletter successfully.

Key Results:

OBJECTIVE: Improve Our Blog Strategy

Key results:

PR / Analyst Relations Goals — OKR Examples

OBJECTIVE: Increase Our Brand Awareness

Key Results:

OBJECTIVE: Build Strong Relationships with Forrester and Gartner

Key Results:

Community Manager Goals — OKR Examples

OBJECTIVE: Launch a New Customer Community

Key Results:

OBJECTIVE: Make our community known by industry experts and thought leaders

Key Results:

Product Marketing Goals — OKR Examples

OBJECTIVE: Launch the new product successfully.

Key Results:

Partner Marketing Goals — OKR examples

OBJECTIVE: Create a community for our partners/resellers (MQLs).

Key Results:

Sales Goals — OKR examples

Sales Group Goals — OKR Examples

OBJECTIVE: Generate new bookings pipeline

Key Results:

OBJECTIVE: Recruit World-Class A-Players for Our Sales Team

Key Results:

OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry

Key Results:

Sales Manager Goals — OKR Examples

OBJECTIVE: Grow Our Sales in the Central region

Key Results:

OBJECTIVE: Improve Sales in South America

Key Results:

SDR Manager Goals — OKR Examples

OBJECTIVE: Implement SDR social selling process

Key Results:

OBJECTIVE: Exceed our Q4 quotas by 50%

Key Results:

OBJECTIVE: Grow Our Upsell and Cross-sell

Key Results:

Sales Enablement Goals — OKR Examples

OBJECTIVE: Enable Our Sales to Be More Successful

Key Results:

OBJECTIVE: Improve our Sales Analytics Process

Key Results:

Channel Partner Sales Goals — OKR Examples

OBJECTIVE: Grow Sales Through our Channel Partner

Key Results:

Human Resources Goals — OKR Examples

VP of HR / People Ops Goals — OKR Examples

OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees

Key Results:

OBJECTIVE: Improve Our Employee Retention

Key Results:

OBJECTIVE: Grow Our Team With A-Players

Key Results:

OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score

Key Results:

OBJECTIVE: Make All of Our Managers More Effective and Successful

Key Results:

OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time

Key Results:

OBJECTIVE: Transition to Ongoing Performance Management

Key Results:

Engineering Goals — OKR Examples

VP of Engineering Goals — OKR Examples

OBJECTIVE: Launch the New Product Architecture

Key Results:

OBJECTIVE: Build a World-Class Engineering Team

Key Results:

QA Engineer Goals — OKR Examples

OBJECTIVE: Drive Quality for Features in Our New Release

Key Results:

OBJECTIVE: Maintain an Agile Process

Key Results:

Software Engineer Goals — OKR Examples

OBJECTIVE: Improve the Email Delivery Architecture

Key Results:

OBJECTIVE: Launch a high-quality Product Beta

Key Results:

Product Management Goals — OKR Examples

OBJECTIVE: Launch the New Product Successfully

Key Results:

OBJECTIVE: Develop a New Product Vision

Key Results:

Customer Success Goals — OKR Examples

OBJECTIVE: Customer Success

Key Results:

OBJECTIVE: Be Proactive with Customer Success

Key Results:

Customer Support Goals — OKR Examples

OBJECTIVE: Deliver a World-Class Customer Support Experience

Key Results:

OBJECTIVE: Ensure Customer Support is a High-Performance Team

Key Results:

OBJECTIVE: Implement a Scalable Customer Support Process

Key Results:

OBJECTIVE: Track All Critical Support Metrics

Key Results:

Finance Goals — OKR Examples

OBJECTIVE: Improve our Annual Budgeting Process

Key Results:

OBJECTIVE: Improve our Financial Reporting Process

Key Results:

Operations Goals — OKR Examples

OBJECTIVE: Improve our IT and Infrastructure

Key Results: