A Leader for B2B marketing automation platforms.

Adobe recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

We believe Adobe leads the transformation of B2B marketing automation through innovations powered by generative AI and AI agents. And we’re thrilled to announce that Gartner has named us a Leader in B2B marketing automation platforms.

Our integrated solution adds value to enterprises with:

Lead management, demand generation, generative AI content generation, and personalized engagement powered by Adobe Marketo Engage.
Buying groups and accounts management powered by Adobe Journey Optimizer B2B Edition.
Integration of diverse data sources powered by Adobe Real-Time CDP B2B Edition.

Check out the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report to find out why Adobe was recognized as a Leader.

Marketo Configurator Monday, October 13, 2025 at 14:41

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Magic Quadrant for B2B Marketing Automation Platforms

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Adobe named a Leader for B2B marketing automation platforms.

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Discover why Adobe was named a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

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2025-10-14

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