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REPORT
A Leader for B2B marketing automation platforms.
Adobe recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

We believe Adobe leads the transformation of B2B marketing automation through innovations powered by generative AI and AI agents. And we’re thrilled to announce that Gartner has named us a Leader in B2B marketing automation platforms.
Our integrated solution adds value to enterprises with:
- Lead management, demand generation, generative AI content generation, and personalized engagement powered by Adobe Marketo Engage.
- Buying groups and accounts management powered by Adobe Journey Optimizer B2B Edition.
- Integration of diverse data sources powered by Adobe Real-Time CDP B2B Edition.
Check out the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report to find out why Adobe was recognized as a Leader.
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Magic Quadrant for B2B Marketing Automation Platforms
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