New Adobe Workfront features enhance marketing workflows and collaboration

Adobe unveils new Adobe Workfront features to enhance marketing workflows and collaboration

Marketing is more complex today than it was even a few years ago, shifting how brands distribute content and deliver customer experiences in the digital economy. In our latest Adobe Trust Report, 71% of consumers said their trust for a brand increases when content is relevant and delivered at the right time and place, imploring marketers to deploy a higher velocity of contextualized content at the right time. And in today’s digital-first economy, that means in real time rather than just in real life. To keep pace, brands must deliver content that is compelling, personalized and timely. In short, marketing organizations must focus their teams on the content and work that matters in order to deliver personalized experiences at scale.

To help meet those needs, we’re launching new Adobe Workfront innovations to help speed up the management and delivery of content and enable teams to collaborate in a unified marketing workflow. The latest generation of Workfront allows teams to bring together their marketing strategy, work management, asset management, and content production to produce exceptional digital experiences for customers.

New capabilities in Adobe Workfront:

Drive more collaborative marketing with powerful insights

Together, these solutions bring people together to do their best work and deliver exceptional customer experiences. Our new Workfront capabilities will allow marketers to make strategic decisions before and during campaigns and manage their budget and resources. Plus, marketing and creative teams can more easily plan, create, review, and deliver content in a unified workflow. Most of all, we’re excited to empower customers with the latest tools for effective work management so they can succeed in their marketing and collaboration. Find out how customers are already using Workfront today here and more on how any brand can use Workfront to be their integral work management solution here.