How Deloitte Digital accelerates loyalty and builds trust
In today’s uncertain economic environment, chief marketing officers (CMOs) and chief experience officers (CXOs) are being asked to provide greater results while keeping costs lower than ever. Leaders are challenged with staying ahead of rapidly shifting customer expectations, often struggling to find a way to build trust and loyalty.
Recent Deloitte Digital research revealed that while 79% of B2C leaders believe customers have “somewhat” or “very high” trust in their company’s brand, only 52% of customers agree. That’s a 27% gap and one that needs to close for leaders to truly understand and reach their customers. The message is clear — increase trust in your brand while doing so with less budget, less time, and fewer resources than before. All while market headwinds grow stronger and technologies continue to evolve.
At Deloitte Digital, we help businesses build, maintain, and even measure trust to close the gap. By creating personalized experiences, we enable organizations to foster customer loyalty — and ultimately growth. True growth requires a clear, future-facing vision of what’s next for each industry, a deep understanding of what drives customer needs, and expert knowledge of business challenges and opportunities. We’re here to guide CMOs and CXOs into the future, where personalization efforts are prioritized and where creating meaningful connections for customers is not merely a surprising achievement but the new normal.
Deloitte Digital’s balance of technology solutions and talent allows leaders to run an efficient operating model with accelerators that help leaders meet — and exceed — both the ambitions of their business and the expectations of their customers. Deloitte Digital helps create new growth by elevating the human experience with connected ideas, technology, and talent. And we do this to shape a better future for every single one of us. Transformation is something we do with clients, not to them. That’s why we’re consistently asked back to help our clients drive wave after wave of innovation. We use a full ecosystem of partnerships along with prebuilt, industry-specific accelerators to help align and strengthen capabilities, elevate the experiences of customers, and deliver value for organizations.
We can’t wait to see you in Las Vegas at Summit 2023. As we count down the days, check out our website for updates and learn more about how Deloitte Digital can help organizations like yours personalize experiences to build trust and loyalty.
About Deloitte Digital
Deloitte Digital transforms the way organizations foster trust and loyalty with their customers. We bring the combined experience and capabilities of more than 10,000 Adobe practitioners globally, across 62 Deloitte Digital studios and 25 delivery centers. We are agile innovators, designers, and advocates who commit to engineering tailored solutions that help businesses adapt to — and thrive in — uncertain futures. Learn more here.