Adobe Commerce — readying your business for peak season shopping
For many businesses, the peak selling season is on the horizon, and while the holidays will still bring increased activity, nearly a third (28%) of consumers plan to spend less this holiday season, according to a survey by Gartner. This change in consumer behavior in the current economic landscape means that, more than ever, businesses need to maximize the opportunities that they do have to turn shoppers into customers.
Readying your business and ecommerce sites for this peak season is critical to success. Adobe has put together a guide on peak season preparedness with a three-part blog series by senior commerce strategy consultant, Corey Gelato, starting with “The 5 Ps of peak season performance.”
In addition to strategies to set yourself up for success, we are excited to announce new product enhancements in advance of the holiday season, including our latest security-only patches for Adobe Commerce and Magento Open Source. These patches introduce important security updates to help secure your sites for this critical period.
Here’s an overview of some other new features.
Adobe Experience Manager storefront customer data sharing
Adobe recently launched Adobe Experience Platform connector for Adobe Commerce to provide a fast, no-code solution for collecting and sharing rich Adobe Commerce data with other Adobe Experience Cloud solutions. Building on this announcement, customers can now seamlessly pass shopper behavioral data from Adobe Experience Manager storefronts in addition to those created via the native Adobe Commerce PHP toolset and Progressive Web Application Studio. This allows merchants to send 10 baseline events from their storefront to applications like Adobe Real-Time Customer Data Platform to help build unified profiles for personalization. Previously, this integration work would take about 15-20 days and is now streamlined to just 1-2 hours of work before the data is flowing.
Passing Adobe Commerce data to other Experience Cloud applications also enables you to:
- Analyze customer behavior in Adobe Customer Journey Analytics
- Execute omnichannel campaigns with Adobe Journey Optimizer
- Run personalization testing with Adobe Target
- Optimize ad tracking with Real-Time CDP Connections
Learn more about how Adobe Commerce data powers personalized commerce experiences that boost sales.
Magento Business Intelligence (MBI) and Adobe Analytics integration
MBI is a powerful tool for analyzing business performance, with 45+ customizable reports and robust report-building and data visualization tools, integrated with Adobe Commerce . With this release, MBI now integrates with Adobe Analytics, bringing together your commerce and customer behavioral data so you can better understand the shopper and ultimately make better decisions.
Benefits of combining Adobe Analytics in MBI include:
- Seamlessly bring together customer behavioral data with Commerce sales data
- Better understand cross-channel friction points like returns or exchanges
- Uncover shopper trends with rich visualizations
- Enhance your existing reports with updated metrics or dimensions from Adobe Analytics data
Catalog Service for Adobe Commerce
Catalog Service for Adobe Commerce is a SaaS service that provides a new way of accessing catalog data for headless storefronts that powers shopping experiences that are faster and more scalable.
In our testing, we have seen up to 10x faster data retrieval, meaning, product detail pages, category pages, search results, and other pages that require catalog data will display information much faster and become more responsive, resulting in improved customer experience and conversion rates. We also found seamless scaling and reliability.
Additionally, merchants using both Catalog Service and Live Search for Adobe Commerce together will further benefit as Catalog Service will enable additional information to be displayed in Live Search like color swatches, size options, and dynamic attributes.
Catalog Service for Adobe Commerce will be available at no additional cost to Adobe Commerce merchants and partners, and this service can work on its own, as a stand-alone, or together with other existing SaaS services like Product Recommendations or Live Search. This is an additional service, and it’s intended to augment your existing catalog functionality.
Learn more in our Catalog Service Guide Overview.
Extended support options
As a reminder, the Adobe Commerce 2.3 line recently reached the end of support on September 8, 2022, and versions 2.4.0-2.4.3 will be reaching end of support on November 28, 2022. Being on a supported version helps you ensure that your site remains secure, performant, and PCI-compliant. For customers on versions 2.3.7 and 2.4.0-2.4.3 who need more time to upgrade to a supported version, contact your account manager to discuss extended support.