Compare Adobe Target packages.

Whether you’re still testing and personalizing at a more hands-on level or need the help of AI to automate and optimize at a massive scale, we have the Adobe Target solution for you.


Adobe Target Standard

Adobe Target Premium

Adobe Target Feature

A/B/N and multivariate testing

Rules-based and location-based personalization

Auto-allocate: dynamic multi-armed bandit testing powered by Adobe Sensei

Visual experience composer (WYSIWYG editing)

Desktop and mobile web (client-side or server-side)

Mobile app via SDK or server-side API

Email at open time or build time

Beyond the browser (IoT, set top boxes, intelligent devices, ATMs, kiosks, etc.)

Personalized item and content recommendations powered by Adobe Sensei

Automated personalization for offers powered by Adobe Sensei

Adobe Analytics Select


Adobe Analytics Prime


Adobe Analytics Select

 Experience-focused analytics for enterprise.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.

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Gartner 连续三年将 Adobe 评为数字营销分析领域的领导者。仔细阅读 2017 年 Gartner 数字营销分析魔力象限报告。

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All benefits

Resources and documentation

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