Learning for development and success.
Adobe increases revenue and strengthens employee, partner, and customer skills with Adobe Learning Manager.
42K+
Employees, customers, and partners combined reached through learning
Products:
Objectives
Train more employees, partners, and customers to succeed with Adobe solutions
Deliver in-person, virtual, and on-demand courses to meet varied learner needs
Encourage partners to earn credentials, reach higher tiers, and better serve Adobe customers
Gain insights into learner preferences with data such as drop-off points and completion rates
Results
In one quarter, 39% of Adobe employees engaged in at least one developmental offering out of 1,000 curated courses
Up to 73% increase in enrollment by field teams
25% increase in partner completion rates by using data to understand learner needs
10x increase in user demand for online courses with 30% completion rates
Removing obstacles to learning
Scott Hersey is proud to be the Digital Learning Partner for the Learning Experience Team in Global Talent Development (GTD) at Adobe. It’s a long title but Hersey sums up the impact: “Teaching people how to best use our apps benefits our customers and us. When people can take advantage of all our apps’ capabilities, they are more successful, satisfied, and loyal.”
Hersey has spent almost two decades getting people excited about learning. He’s an instructional designer with a master’s degree in educational technology who has worked for some of the world’s biggest companies and government agencies. His experience aligns nicely with Adobe’s commitment to changing the world through personalized digital experiences. After all, if people can’t tap into the powerful features in Adobe products, it’s harder for them to transform how they create and deliver quality content.
“Our technology evolves quickly,” says Hersey. “Our job is to ensure Adobe employees, partners, and customers get the training they need to get the most out of our apps.”
To support GTD, teams across the company use Adobe Learning Manager as their learning management system (LMS) to make high-impact training readily available to people everywhere.
“In one quarter, 39% of employees — 11,600 of them — engaged in at least one training session.”
Martine Lamothe
Senior Learning Solutions Analyst, Adobe
Upskilling thousands of Adobe employees
Adobe employees can quickly find lessons in easy-to-navigate course catalogs or follow a prescribed learning path. Learning paths include different types of content in virtual classrooms or on-demand courses. Managers can easily assign training to teams, track skills, and see reports that offer insights to improve participation and completion rates.
“In one quarter alone, 39% of employees — 11,600 of them — engaged in at least one training session,” says Martine Lamothe, Senior Learning Solutions Analyst.
Individualized training for customer-facing teams
The Field Readiness & Enablement (FRE) team trains employees in customer-facing roles, including sales representatives and solution consultants, through Adobe Digital University (ADU). ADU is powered by the Adobe LMS on the backend with headless Adobe Experience Manager Sites on the front end. Every quarter, the FRE team invites employees to build individualized training plans. Courses appear on personal dashboards, along with a leaderboard and badges that promote healthy competition.
“The LMS expands access to training by supporting different classroom environments,” says Lisa Neuman, Group Manager, Adobe Learning Platform Product Management. “As a result, field-facing employees know how to communicate the advantages of using Adobe products with customers.”
Streamlined access and session variety helped FRE achieve a 42% increase in enrollment for on-demand classes and a 73% increase in live courses compared to the previous year. The training offers a significant advantage for employees. New hires who completed 100% of training compared to those who completed less than half, closed a deal at a 15% higher rate in their first quarter.
“Partner success ultimately means Adobe success.”
Aditya Basu
Group Manager, Solution Partner Program, Adobe
Enabling partner success
Many customers work with the ecosystem of 4,200 Adobe partners to achieve their business goals. The Solution Partner Portal (SPP) provides access to partner learning across 20 products to help partners develop and showcase their expertise.
“Partner success ultimately means Adobe success,” says Aditya Basu, Group Manager, Solution Partner Program. “Partners working with SPP contributed 20% more revenue for Adobe compared to the previous year.”
Before working with the LMS, the SPP team managed the portal like any other website, using analytics to measure access on pages and content. Now managers also track outcomes, viewing who enrolls in learning paths, and their progress. This information enables SPP to encourage partners to earn different sales accreditations, certifications, and specializations. SPP increased enrollment for strategic partners by 20% with a 25% increase in completion, adding up to 67,000 total course completions in six months by over 4,000 partners. With more than 350 specialized partner practices, customers have an extensive network to choose from to help them quickly realize value from Adobe solutions.
Motivating customers with creative lessons
Some of the best results come from customer training. At Adobe Japan, customers with Adobe Creative Cloud licenses can sign up for free online courses to learn more about Adobe Photoshop, Illustrator, or Premiere Pro, turning casual users into loyal fans. While the team initially limited access to 1,000 users per course, demand exceeded that almost tenfold. Soon, the LMS will support more than 10,000 users per semester.
“Customers are very positive about their learning experiences, with 30% completing all lessons,” says Rie Leblanc-Chiruma, Lifecycle Marketing Manager for Creative Cloud. “We plan to achieve even higher completion rates by using Learning Manager data to uncover how to keep motivating learners.”
“When our employees and partners know how to best use Adobe apps, they can help customers achieve more. That’s good for customers and for Adobe.”
Scott Hersey
Digital Learning Partner, Learning Experience Team, Global Talent Development, Adobe
Expanding learning in the future
As more teams migrate to the LMS for training and enrichment, Adobe sees potential to expand options even further by sharing courses and curated learning plans across teams.
“One of my goals is to show that Learning Manager offers tangible benefits to engagement and enrichment,” says Hersey. “When our employees and partners know how to best use Adobe apps, they can help customers achieve more. That’s good for customers and for Adobe.”
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