Blackmores Institute originally implemented Adobe Connect as a way to continue its educational programs during a global pandemic. But the company realized that online events offer perks for enabling larger and more diverse audiences that will continue to benefit the company even after restrictions on travel and in-person meetings are lifted.
For instance, when Blackmores Institute held a virtual conference, it was possible to increase the number of attendees compared to typical in-person events. People didn’t have to worry about travel, time, or costs of attendance, leading to much higher participation. The attendees also came from more diverse backgrounds in terms of roles or locations. The diversity ultimately led to a much more successful conference, with Blackmores Institute expanding its knowledge base and improving networking across multiple geographies.
Blackmores Institute also broke down internal meeting siloes by switching to virtual sessions. Teams in Australia switched from local face-to-face team meetings to a national planning day held every other month. This unified medium allows teams all over Australia to align expectations and better understand business priorities on a national level.
Virtual versions of events such as conferences, training, and graduation ceremonies have been so successful that the company will likely continue them in lieu of most formerly in-person events. Moving online saves a huge amount of travel costs and eliminates the need to rent event space. But just as importantly, virtual sessions benefit learners, who can connect with a wider group of peers and spend less time traveling to events away from their homes and families.
“Adobe Connect has transformed the way that Blackmores Institute engages with staff and stakeholders, building a strong community that extends beyond borders,” says Joel Desouza, Digital Solutions Manager at webqem.