The words “required training” do not fill many employees with excitement. They look at their schedules, wondering how they will attend in-person sessions, or they imagine spending hours reviewing material on outdated online training modules — potentially on their own time, if they don’t have work computers. Companies are challenged to give employees the knowledge they need to understand the business, perform their jobs, stay safe and deliver quality customer service. For employee-owned companies, where all team members are accountable for every aspect of success, getting employee-owners to complete training is especially important.
It’s an opportunity that Border States, one of the largest employee-owned companies in the country, understands well. A wholesale distributor that provides products and services to construction, industrial and utility markets, Border States has approximately 2,400 employee-owners. Since its founding in 1952, employee-owner passion has helped Border States expand across 22 states. The company is Electrical Wholesaling magazine’s seventh largest independent electrical distributor in the United States.
Building on this success means giving every employee-owner the skills to excel throughout their careers. Border States provides training in three key areas: business-related initiatives, such as sales enablement, products and safety; technology, including SAP Inventory Management and Microsoft business tools; and professional skills in leadership, job competency and soft skills.
Until recently, they relied primarily on a classroom training model that offered a personal experience, but it didn’t always fit the schedules of some employee-owners. Though it had an online learning management system (LMS), it was prone to technical issues and delays that made the learning experience frustrating. Required trainings, like onboarding, had only 40% completion rates.
In its search for a new LMS, the company looked at a variety of solutions, including Adobe Captivate Prime. Many solutions lacked the robust analytic and publishing capacities Border States wanted, and other potential solutions would take nearly 12 months to implement. Adobe Captivate Prime offered an out-of-the-box platform ready to create responsive, personalized learner experiences — and it could launch in just 12 weeks.
“Adobe Captivate Prime has the best features to help employee-owners develop from the moment they’re hired until they retire,” says Sara Madsen, Border States Instructional Designer — Learning and Development. “With Adobe Captivate Prime, we can offer standardized trainings to thousands of people along with refined training for each unique job and skill level content with equal ease.”
Only a few months after selecting Adobe Captivate Prime, Border States launched Captivate Prime — first to its managers and supervisors through online training modules before it went live to the entire company.