After receiving the creative brief, the global design team immediately got to work developing a brand identity for Topo Chico Hard Seltzer.
“Our goal was to do everything in-house, utilizing all of our design resources and global talent,” says Benny Lee, Global Manager of Experiential Design for the Coca-Cola Company. “We spent a few days working on design sprints, coming up with a dozen different concepts.”
Designers worked with Adobe Illustrator to create ideas for the logo and can design. But rather than printing out the designs or relying on an agency for mockups, designers imported the Illustrator file directly into Adobe Substance 3D Stager and applied it to a virtual can.
“3D is a crucial part of how we explore the brand in a digital workflow,” says Lee. “Adobe Substance 3D Stager takes the barrier of entry out of 3D design by enabling us to skip physical mockups and look at feedback faster. We’ve been able to bring digital design entirely in-house. All of our directors and designers quickly learned how to combine 3D models and realistic lighting to create a high-fidelity render.”
Once the concept was brought to life in Substance 3D Stager, designers could quickly share their ideas, get instant feedback, and start iterating on designs. The 3D stages were passed around the world, taking advantage of designers working in different time zones for 24-hour collaboration and even faster sprints. Everything from the assets, lighting, and camera angles were preserved for each stage, allowing for a more seamless handover.