Originally, engineering teams developed the website to support the company’s database needs and cater to other engineers. Now, the website had to resonate with diverse users like potential investors, new-hire candidates, and key client decision makers such as procurement personnel.
Developing site designs and material that felt customized for these user groups — while addressing other core concerns, like driving traffic and optimizing SEO — required dramatic changes to the original flow and hierarchy of the website. These changes went beyond what the modest Guerrilla RF IT team, which also had other roles within the organization, could accomplish in time for the company to make its new website debut at a pivotal trade show in June 2021.
After it became apparent that the best option was finding a fast, efficient way to create a brand-new site, Guerrilla RF searched for a rapid web application development platform that could support new site structures while enhancing overall scalability.
The team was drawn to the easy-to-use, easy-to-learn features and enhanced automation of Adobe ColdFusion. They saw that the advanced package management solution, improved startup times, as well as automated installers and startup scripts in Adobe ColdFusion would let its teams complete work faster than other environments.
“With Adobe ColdFusion, we can automate the painstaking work of deploying new processes and improvements and focus on the customization that shows we’re thinking about who our clients are and what they need,” says Jim Ahne, VP of Marketing. “The interoperability of Adobe ColdFusion gives our small team a larger reach.”