New Zealand Farmers Livestock is a mainstay of the agricultural economy in New Zealand. For more than 100 years, the organization has built relationships to deal livestock around the country. One of the reasons that the organization has stayed strong over the years is its commitment to innovation. When the organization was looking to replatform its flagship website, MyLiveStock, it turned to LayerX.
Relationships are critical for members of New Zealand Farmers Livestock, and most farmers work through agents to finalize any livestock sales. The organization wanted a website that could support those relationships by listing livestock online, encouraging farmers to browse listings, and then drive them to agents.
In just three months, LayerX replatformed the MyLiveStock website using Adobe ColdFusion. This project included a custom CMS, CRM capabilities, searchable and browsable stock listings, and a clean front-end website to tie it all together.
While New Zealand Farmers Livestock and LayerX discussed a future roadmap for organization, the COVID-19 pandemic suddenly changed the conversation. A big portion of the business is conducted in person with live auctions. Restrictions around social distancing meant that New Zealand Farmers Livestock could no longer crowd people into small auction houses. Many farmers could not attend if they wanted to, either due to travel restrictions or health concerns.