They produce handmade products with organic, naturally, and ethically sourced ingredients that are free of harmful synthetics, animal testing, and constantly apply their inventor-maker mentality to improve the sustainability and ethical nature of their business.
From their inception 20 years ago in Dorset, UK, Lush has grown a global brand, spanning 56 countries, 900+ stores and a thriving digital business.
They always strive for creativity, from constantly innovating in their retail experience, immersive spa treatments, hair salons to even a kids party area and of course in their core products.
Lush takes their mission for a more natural and ethical beauty industry past marketing tactics by actively minimizing the use of harmful packaging, reducing their ecological footprint, and promoting sustainability and conscious consumption through collaborative efforts between the company, partners, and customers. They also contribute substantially towards charity initiatives with special product lines.
As Lush continues to scale, they are leveraging their creative inventor, manufacturer and retailer DNA to develop business opportunities by applying their ethos to different segments, expanding in and beyond the cosmetic market.