Digital-first learning drives engagement.
Momentum Group delivers virtual training that extends beyond compliance to unlock employee performance and potential.
Established
2010
Employees 16,500
Centurion, Gauteng, South Africa
17K+
Unique learners in the employee learning system
Products:
Objectives
Provide more equitable, accessible employee learning experiences across business units
Create engaging, tailored change management campaigns to drive adoption
Increase number of employees completing training to develop skills and improve compliance across the Group
Measure training adoption and evolve courses to map to organization business objectives
Results
Improves employee learning in tightly regulated industry
Realizes massive increase in adoption, with 80% of employees onboarded and engaging with learning content
Increases unique user logins by 10x in one year from 1,500 to 15,000 users
Boosts user visits in one year from 50 to 750 users daily
Technology-driven, creatively inspired training
Kira Koopman’s interest in technology-driven learning is evident throughout her career, from high school teacher to business consultant. She continued this path when she joined the Momentum Group in 2020, a company that invested more than $15 million in training and development and to build a culture of digital-first learning.
Businesses and individuals in South Africa — as well as clients across Africa, the United Kingdom, and India — turn to the Momentum Group for a range of financial and insurance services, including savings, investment, property management, healthcare, insurance, and employee benefit solutions. As part of the highly regulated financial services industry, the Group is legally required to train employees on key legislation and compliance policies. The company also needs to offer continuous professional development through accredited training programs to ensure delivery of high-quality, ethical, and compliant client services.
Since joining the Group as Head of L&D Strategy and Digital Learning, Koopman has set the digital learning agenda and built a lean team to advise on and implement integrated learning technologies.
“We have an opportunity every day to foster a culture of digital-first learning,” says Koopman, who works closely with Sune Vosloo, Digital Learning Manager, to oversee operations and communications for their team. “We want to deliver the best online learning experiences that unlock employee performance and potential.”
“It became clear that Adobe Learning Manager was the right choice for our complex learning needs across an equally complex business.”
Kira Koopman, Head of L&D Strategy and Digital Learning, Momentum Group
From siloed to unified
When Koopman started her new role, Momentum Group’s 14 business units each had their own processes and preferences, using a combination of in-person sessions along with disjointed, sometimes costly online learning management systems (LMS). Some were further along than others in learning maturity, leading to inequitable employee learning experiences across business units. Because the company lacked a centralized learning platform, she set out to advance the company’s digital learning culture, unify the user experience, integrate user data, and automate reporting to boost adoption.
The Digital Learning team identified a need for a single, easy-to-use solution that integrated with existing HR and IT systems from Oracle and Microsoft, supported single sign-on, and enabled reporting on learning completion and compliance, companywide. To convince stakeholders with competing interests to embrace the new direction, Koopman and Vosloo invited representatives from all business units to participate in an extensive vendor selection process. Together, they selected Adobe Learning Manager as the digital learning experience platform for the Group.
Koopman recalls, “It became clear that Adobe Learning Manager was the right choice for our complex learning needs across an equally complex business.”
“In the first weeks after launch we focused on getting employees comfortable with logging in and navigating the system. The gamification features absolutely helped with engagement.”
Sune Vosloo, Digital Learning Manager, Momentum Group
Relevant and content-rich
Koopman and her team launched the new learning system in an impressive four-week timeframe. In addition to leading the technical implementation and integration with existing systems, they created interactive videos and graphics and imported required compliance training. Users quickly found lessons through easy-to-navigate course catalogs.
The social learning, badges, and leaderboard functionality helped introduce employees to the new platform and seed adoption enthusiasm with fun campaigns. Weekly challenges, discussion forums, and even a poll asking for feedback on what to name the new system kept learners engaged.
“Many of our colleagues are in service and sales, and they like competition and enjoy seeing who’s at the top of the leaderboards,” explains Vosloo. “In the first weeks after launch we focused on getting employees comfortable with logging in and navigating the system. The gamification features absolutely helped with engagement.”
10x jump in engagement
After the initial launch, the Group introduced more integrations and customization, along with ongoing content development. In just one year, unique user logins jumped ten times from approximately 1,500 users in January 2023 to 15,000 users in January 2024 — in large part to a strategy that showed employees that digital learning goes beyond compliance training.
Prior to deploying Adobe Learning Manager, only 20% of the company’s workforce accessed previous learning systems. Today, there are currently more than 17,000 active users on the platform, with 80% accessing the Adobe system regularly.
“A learning platform is only effective when people log on and engage with content and with each other,” Koopman says. “We continuously refresh Adobe Learning Manager with new, relevant content and topical communication campaigns, so employees keep coming back.”
One of the campaigns, Learning Odyssey, for example, had a theme of space exploration with an idea to invoke feelings of adventure, curiosity, and discovering something new on the Learning Hub. The campaign was launched via the Digital Learning team’s internal communication channels, as well as the Announcements feature of the platform, highlighting a different training offering on the platform each week. The campaign resulted in adoption steadily climbing from an average of 50 users per day in January 2023 to 750 users per day by January 2024.
Aligning learning and business impacts
Open-loop feedback keeps the team aligned with business unit stakeholders. They map course objectives back to business goals, measuring learning completion and analyzing user sentiment and data to measure impact.
On the horizon, the team plans to pull data from Adobe system into an insights dashboard to illustrate ROI at-a-glance. A planned skills path build-out will create personalized experiences for learners according to roles and interests.
“We have transformed our training over the last 18 months,” says Vosloo. “We’re excited to continue growing, engaging learners, and evolving to meet industry demands.”
Koopman adds, “We wanted a learning solution that employees would be excited to use. Something that’s intuitive, able to scale, and offers excellent reporting. We get all that and more with Adobe.”
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