Execute with agility and advance digital transformation.

Work management technology allows Sage to collaborate and integrate across divisions and keep teams productive on the right work.

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United Kingdom
www.sage.com

Connecting a globally dispersed marketing team

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Objectives

Enable a globally dispersed marketing team

Centralize disconnected marketing technology systems

Improve ability to report on key performance indicators

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Results

Connects a globally dispersed marketing team

Automates connections between business-critical systems in the martech stack including Salesforce, Eloqua, and JIRA

Streamlines workflows and processes to align strategy to delivery

Sage’s global marketing team of more than 550 people now have all work and its martech stack connected through Adobe Workfront.
 

Sage automated the connections between Workfront, its enterprise work management solution, and other critical marketing technologies such as Eloqua, Salesforce, and JIRA. As Paul Tasker, Sage’s VP of marketing operations, puts it, “making the data flow seamlessly across our tools means that people won't have to learn the individual point solutions, they can just go to Workfront and do everything they need to do there.”

 

This streamlined approach to marketing operations enables its marketing team to think about work differently, streamline intake, manage demand, and eliminate waste all while providing scalability within a global enterprise.


“Workfront enables us to think about work differently. It allows us to step out of our comfort zone and try and innovate and optimize our processes in a way that we would have not thought possible before.”

 
Paul Tasker

VP Marketing Operations, Sage


Executive leaders, like the CEO and CMO, can iteratively plan and prioritize with confidence

From efficiently planning work to easily identifying a return on investment (ROI) through decisioning dashboards, company leaders appreciate having people, processes, and technology all in place, accomplishing more every day.

 

By making smarter decisions quicker using Workfront data, the Sage marketing team has earned a seat at the leadership table.

 

“Workfront enables us to think about work differently,” says Paul Tasker, VP Marketing Operations at Sage. “It allows us to step out of our comfort zone and try and innovate and optimize our processes in a way that we would not have thought possible before.”


“Workfront is a great work management solution where you can accept work requests, manage your work, and report on outcomes. The customization is just phenomenal!”

 
Yvonne Miaoulis

Marketing Technology Manager, Sage


Technology built for people gives them room to thrive

Using Workfront, Sage employees don’t have to learn several new tools to get their work done. The efficient processes they’ve built give them more time to focus on their daily work. As Yvonne Miaoulis, Marketing Technology Manager, says, “Instead of having all the work spread across various platforms, people have said that they feel like Workfront has helped them manage their work better and that they feel more organized and can collaborate better with other departments.”

 

With work management reporting and insights on that work, the team can also understand the ROI of marketing’s efforts. Today they are confident they are focused on the right priorities at the right time, while remaining agile to pivot quickly and re-prioritize projects easily across all 16 teams that make up the Sage marketing department.

 

“Workfront is a great work management solution where you can accept work requests, manage your work, and report on outcomes,” says Miaoulis. “The customization is just phenomenal!”

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