In social media, at train stations, or at large business events: Images grab people’s attention. Moving images even more so. SIXT knows this too, so established its own motion design team to quickly and flexibly produce tailored video content for brand communications. To deliver high-quality video content asap to colleagues worldwide, it is essential that both the team and their video and design tools work totally in sync.
The cloud-based structure of Adobe Creative Cloud enables multiple team members to work on the same project or document at the same time. According to Angelika Schneider, Executive Creative Director Motion Design SIXT, Creative Cloud tools make collaborative tasks much easier: “A typical project workflow in our team consists of my colleague cutting footage in Premiere Pro, while I create animations in After Effects. Later we just bring it all together — thanks to the smooth integration between the two applications. This makes collaborative tasks so much easier, both within our team and with other teams.”
The Creative Cloud mobile apps offer even more benefits: Angelika’s team can work on projects anywhere at any time. If necessary, they can make last-minute changes on the go — even on a plane to Marrakesh. “That was a very exciting project,” Angelika says. “We were working on a charity concert with many famous arias, like Romeo and Juliet or Salomé. And for a long time, we did not know if the event would take place at our venue of choice — an amphitheater in Marrakesh. When we finally got the approval, I had to be quick: On the plane to Marrakesh I designed the backgrounds for Romeo and Juliet in Adobe Draw on my tablet. Thanks to the cloud-based structure of the Adobe applications, I was able to open my drawing directly on my desktop.”