Messages with impact.

The State of Hawaii effectively communicates with citizens using visual content created with Adobe Creative Cloud.

Company Logo

Population

1,400,000

Honolulu, Hawaii
www.hawaii.gov

6K

Licenses managed

for thousands of users efficiently from a central location

Objectives

Effectively communicate important news and information from government agencies to other agencies and constituents

Enable all staff to be effective visual communicators

Manage licenses for thousands of users across islands

Results

Delivers critical messages to the public effectively with memorable visual communications

20% Time saved by clerk to work with constituents on complex challenges by creating visual FAQs

6K licenses managed for thousands of users efficiently from a central location

Empowers employees with tools to quickly create high-quality communications

Delivering important messages to citizens

People today receive a steady stream of information, from billboards and television commercials to online news and ads. Important messages have to break through to connect with intended audiences. This is particularly challenging for government agencies, as accurately communicating laws, regulations, processes, and events is critical to any government’s mission.

The State of Hawaii wants all of its employees to be effective communicators. To accomplish this, employees may need to create signs, brochures, emails, or videos to answer constituents’ questions, educate people about new services, or remind other state employees about policies and events.

“At government buildings, staff often cover notice boards with text-based documents to keep people informed. Unfortunately, it’s common for all of this important information to just disappear into the background,” says Darryl Lajola, IT Service Delivery Specialist, Office of Enterprise Technology Services for the State of Hawaii. “People are more attracted to visual content. If people see interesting, well-designed flyers with sleek graphics and eye-catching color, they’re more likely to read the flyer and absorb the message.”

Government agencies need to spend taxpayer dollars as efficiently as possible and don’t have large budgets to spend on designers and marketing. Agencies depend on many staff members, who often have other primary responsibilities, to share important information and engage constituents effectively. The State of Hawaii decided to give its staff the right tools to transform how they communicate by entering into an enterprise term license agreement (ETLA) for Adobe Creative Cloud.
 



“Adobe Creative Cloud empowers any employee to become an effective communicator who can create easy-to-understand, visually compelling messages that keep citizens engaged and informed.”

 

Darryl Lajola
IT Service Delivery Specialist, Office of Enterprise Technology Services, State of Hawaii



Several agencies were already working with Adobe Creative Cloud apps, but by consolidating the licenses through an ETLA, the State of Hawaii reduces costs and streamlines license management for the Office of Enterprise Technology Services. Staff can download Adobe Creative Cloud and sign in using their federated IDs. There’s often no need for IT support to install Creative Cloud apps and services, which helps even small agencies located across islands to take advantage of the new resources.

“Through the ETLA, now agencies of all sizes have equal access to the professional creative power of Adobe Creative Cloud apps and services,” says Lajola. “Adobe Creative Cloud empowers any employee to become an effective communicator who can create easy-to-understand, visually compelling messages that keep citizens engaged and informed.”

Improving citizen interactions

In many agencies, staff often used word processing software to create signs or flyers. Because the software isn’t designed for visual communications, creating a simple sign could take staff much longer than necessary. And often, the results weren’t memorable. With Adobe Creative Cloud, staff now have access to apps and services designed for visual communication.

Adobe Spark is particularly popular with staff for its ease of use. The wide variety of visual themes allow staff to quickly create well-designed signs, posters, web pages, social media posts, and even short videos. Employees can spend less time designing and more time focusing on core work.

A clerk in the Department of Natural Resources started using Adobe Spark to better serve constituents. She found that she spent much of her day answering basic questions such as how to request a permit or when parks were open. She decided to use Spark to create prominent flyers to answer these frequently asked questions.

“The clerk found that people looked at her flyers more closely when they were well-designed compared to a simple line of text,” says Lajola. “She freed up to 20% of her time to have in-depth conversations about more complicated issues instead of answering the same questions repeatedly.”

Accelerating communication development

Public-facing staff, such as communications officers and public information officers, have long used Adobe Creative Cloud apps to help create professional and visually appealing communications that they send to news stations or share with the public. The officers now take advantage of Adobe Stock and its integration with apps in Adobe Creative Cloud to rapidly add photographs, illustrations, and graphics that give these communications greater relatability and appeal.

The Fight the Bite campaign from the Department of Health, which aims to keep Hawaii safe from mosquito-borne disease, uses imagery from Adobe Stock to create shareable posts for its social media pages. Pictures of gardens illustrate examples of areas where standing water may cause mosquitos to gather, while images of families on a beach remind people to protect their families by applying insect repellent.

“As government agencies communicating with the public, we want to make sure that the images, video, and graphics we feature are properly licensed,” says Lajola. “With Adobe Stock, our communications officers can browse through millions of royalty-free stock assets and find usable images faster.”



“The power in Adobe Creative Cloud for us is that we can create professional-quality work that citizens and internal teams really want to look at and read.”

 

Darryl Lajola
IT Service Delivery Specialist, Office of Enterprise Technology Services, State of Hawaii



Creating impactful visual communications

Agencies across the State of Hawaii see the advantage of working with Adobe Creative Cloud. Employees use Adobe Photoshop and Photoshop Lightroom to edit photographs for campaigns and digital channels, Adobe Illustrator to visualize data for scientific reports, and Adobe InDesign to create presentations aimed at both citizens and internal teams.

For instance, the Department of Transportation used Photoshop to create visuals related to a traffic safety campaign. Rather than listing the safety tips as bullet points on a text-heavy sign, the team created graphics that illustrated every safety point without words. Using visuals in place of words resulted in a message that was more engaging and memorable for constituents.

Approximately 7,000 of the state’s 12,000 employees use Adobe Creative Cloud every day. Adobe works with Lajola and his team to continue helping departments understand how to benefit from time savings and better communications using Creative Cloud. Many employees are already familiar with Adobe Acrobat, so Lajola made a point of showing how newsletters, signs, and reports created with InDesign and Illustrator could quickly be turned into professional and highly secure documents in PDF.

Lajola also sees great potential for Adobe Premiere Pro and Adobe Premiere Rush to help more agencies learn to create video content. Tourism videos are already an important way to expose travelers to the beautiful sights and sounds of Hawaii, but departments are also starting to use videos for training and informational purposes. Video tutorials are a useful way to teach new skills and answer questions, whether it’s a staff member trying to troubleshoot a common software issue or a citizen wanting to understand an application process.

“The power in Adobe Creative Cloud for us is that we can create professional-quality work that citizens and internal teams really want to look at and read,” says Lajola. “We’re empowering agencies to get the attention of audiences and relay messages in more effective ways.”

Let’s talk about what Creative Cloud can do for your business.

Let’s talk about what Creative Cloud can do for your business.