So you’re thinking about getting an analytics platform…
How about the best customer experience and digital analytics solution on the planet? Learn what to expect if you were to choose Adobe Analytics as your chosen analytics platform. We cover specific success criteria and a measurement framework for executives, provide critical enablement for managers, and give beginner analysts practical tools that you can use immediately. Everyone will leave with critical and tactical steps for getting immediate traction while also learning how to get set up for long-term success.
In this session:
- Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, and campaign attribution
- Get equipped to use advanced analysis tools in your workflow
- Measure the success and value of your analytics program to your organization
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