Automotive Dialogues: Driving CX

Session 3: Creativity in Motion. Driving future success through creative design.

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On Demand Session

How self-driving cars, personalization and digital design are changing the future for OEMs.

Can brands benefit from the radical new technologies that are redefining the driving experience?

Digital innovations such as augmented and virtual reality, and the metaverse are combining with self-driving cars to fundamentally change how we interact with our customers and how our customers interact with our cars.

In this exclusive video session we discuss:

  • How to drive innovation while preserving tradition.
  • Vehicle design vs software design.
  • What are the biggest opportunities for OEMs in the digital experience space?
  • What new in-car innovations will become the norm?

Register now to watch the full video session (session length: 26 mins).

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https://main--bacom--adobecom.hlx.page/de/fragments/resources/modal/videos/automotive-dialogue-creativity-in-motion#modal-video | Can brands benefit from the radical new technologies that are redefining the driving experience?

Watch the teaser video with Scott Belsky

https://main--bacom--adobecom.hlx.page/de/fragments/resources/modal/videos/automotive-dialogue-creativity-in-motion-1#modal2 | Can brands benefit from the radical new technologies that are redefining the driving experience?

Watch the teaser video with Benjamin Nawka.

Join Jan Borgwardt as he speaks with Scott Belsky and Benjamin Nawka to get their unique insights on the challenges and opportunities this shift in consumer experience presents to automotive manufacturers.
Our guests

Benjamin Nawka

Head of Design

Daimler Truck Asia

Scott Belsky

Chief Strategy Officer

EVP Design & Emerging Products

Adobe

Our speaker

Jan Borgwardt

Principal Automotive & Lead Central Europe Adobe Digital Strategy Group

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Creativity in motion

For questions contact us at automotive@adobe.com

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