Session: Brand building in a hyper-personalized market.

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On Demand Session

Automotive Session: Brand building in times of hyper-personalization.

How can your automotive brands balance the needs of different target groups with conflicting interests?

In our first instalment of our Automotive Dialogues: Driving CX Series, we aim to provide you with unique insights by taking a look at exciting topics:

  • What is a “brand” today, what does it mean for an OEM?
  • How can a brand still fulfil its purpose in a world that is more diverse ever?
  • How can I surprise new target groups without diluting my brand message?

Register here to watch the full video (session length: 26 mins.)

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Watch the teaser video.


Join us as Jan Borgwardt talks about brand building in times of hyper-personalization with Dieter Zetsche.

Our guest

Dr. Dieter Zetsche

Advisory Board Member Positions & Former Chairman of the Board of Management of Daimler AG / Head of Mercedes-Benz Cars

Our speaker

Jan Borgwardt

Principal Automotive & Lead Central Europe Adobe Digital Strategy Group


Brand building in a hyper-personalized market.

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