Automotive Session: Brand building in times of hyper-personalization.
How can your automotive brands balance the needs of different target groups with conflicting interests?
In our first instalment of our Automotive Dialogues: Driving CX Series, we aim to provide you with unique insights by taking a look at exciting topics:
- What is a “brand” today, what does it mean for an OEM?
- How can a brand still fulfil its purpose in a world that is more diverse ever?
- How can I surprise new target groups without diluting my brand message?
Register here to watch the full video (session length: 26 mins.)
Join us as Jan Borgwardt talks about brand building in times of hyper-personalization with Dieter Zetsche.
Dr. Dieter Zetsche
Advisory Board Member Positions & Former Chairman of the Board of Management of Daimler AG / Head of Mercedes-Benz Cars
Principal Automotive & Lead Central Europe Adobe Digital Strategy Group
Brand building in a hyper-personalized market.
For questions contact us at firstname.lastname@example.org