On-demand session
Automotive Dialogues: Driving CX
Session 2: Unlocking opportunities through impactful onboarding with smart Europe and BMW.
Can digital onboarding experiences fuel customer relationships and revenue?
Petrol or Diesel. eCars or share cars. Updated sensors and updates over the air – modern vehicles have a lot to talk about.
Join us to see how BMW and smart Europe are using digital onboarding to help personalize their customer engagements and digital onboarding discussing topics including:
- How the onboarding experience can nourish lasting customer relationships.
- How to educate your customers to unlock new features.
- How experiences can become business drivers.
Register now to watch the full video session (session length: 26 mins).
Join Jan Borgwardt as he discusses digital onboarding with Dr. Jens Thiemer and Björn Schick.
Our guests
Dr. Jens Thiemer
Senior Vice President Customer & Brand
BMW Group
Björn Schick
Chief Experience Officer (CXO)
smart Europe GmbH
Our speaker
Jan Borgwardt
Principal Automotive & Lead Central Europe Adobe Digital Strategy Group
Unlocking opportunities through impactful onboarding.
For questions contact us at automotive@adobe.com