Automotive Dialogues: Driving CX

Executive Summary: Who Doesn’t Buy Our Cars? (And Why).

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Your guide to converting the unconverted.

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80% of customers that research an OEM online will never reach out to a customer sales representative.

Understanding why potential customers don’t engage can help OEMs optimize experiences, both online and in the car. Our Executive Summary explores how analyzing non-usage data can impact product development, the sales funnel, and new business models.

Topics include:

  • Shifting the focus to those who don’t buy.
  • The impact of non-usage insights.
  • Delivering personalized experiences.
  • Converting digital enquiries to real-world sales.

Register to download our Executive Summary (PDF).

Your Adobe Team

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Learn how to convert the unconverted.

For questions contact us at automotive@adobe.com