Adobe Symposium

Breakouts

Crafting Multichannel Outreach

Larry Gillick, Deputy Director of Digital Strategy, U.S. Department of Interior
Jennifer Plozai, Lead, External Affairs and Acting Lead, Media and Public Affairs, National Science Foundation
Abigail Bowman, Chief, Web Media Branch, Bureau of Alcohol, Tobacco, Firearms, and Explosives
Moderator: Bruce Swann, Group Product Marketing Manager, Adobe Campaign, Adobe

A successful multichannel outreach strategy allows you to engage with citizens via the medium of their choosing — whether that be email, social media, mobile, or offline. Attend this session to explore the technology underlying the delivery of great tailored outreach across multiple channels. 

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Additional resources

Government email best practices
Read eBook

 

Email marketing self-assessment
Take assessment

 

Personalize outreach, engagement
View resources

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