Adobe Symposium

Breakouts

Telling Your Agency's Story

John Yembrick, Chief of Digital Communications and Strategy, NASA
Bruce Swann, Group Product Marketing Manager, Adobe Campaign, Adobe

Engaging with both internal and external customers often requires telling the story of your agency and its mission in a compelling manner. This session will explore how government communicators can harness storytelling to build trust, create communities, and motivate employees and citizens alike to contribute to mission success.

Related products


Additional resources

Government email best practices
Read eBook

 

Email marketing self-assessment
Take assessment

 

Personalize outreach, engagement
View resources

 

Heathrow engages customers
View story

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