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How Adobe Analytics compares to our competition.
There are many analytics products out there. But Adobe Analytics consistently out-performs our competition in analyst reports and with customers. Here’s why.
Everybody else
Adobe Analytics
Collect and measure
They collect data from a limited number of sources and then sample data, so they only show you a portion of the complete data set at any given time.
We allow you to collect data from a wide range of channels, including voice, OTT, audio, and the Internet of Things. And we give you access to all this data all the time, every time.
Explore and understand
They have static dashboards and reports that are hard to customize, making it difficult and time-consuming to analyze your data.
We have a fully interactive dashboard that’s built for power analysts but accessible to marketers, giving you the ability to create and apply segments, set algorithm-based alerts, and build powerful visualizations all at the speed of thought.
Predict and model
Their data science is limited and difficult for everyone in the company to use and act on.
We use predictive algorithms, built-in statistics, and the machine learning of Adobe Sensei to make our data science features accessible to analysts and marketers alike.
Share and act
Their integration with other digital services is limiting, clunky, or non-existent, making it difficult or outright impossible to turn insight into action.
As part of the Adobe Experience Cloud, we offer integration with best-in-class products like Adobe Audience Manager, Adobe Target, and Adobe Campaign, making it fast and easy for you to take action and deliver world-class experiences.
Select |
Prime |
Ultimate |
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If you're an enterprise that has ... |
An emerging analytics practice |
A mature analytics practice |
An advanced analytics practice |
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Ad hoc analysis with Analysis Workspace |
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Rules-based attribution |
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|
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Offline data integration |
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15 |
200 |
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Advanced segmentation with Segment IQ |
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Anomaly detection |
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Contribution analysis |
10 Tokens (Runs) |
20 Tokens (Runs) |
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Additional predictive tools |
Optional |
Optional |
Optional |
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Algorithmic attribution |
Optional |
Optional |
Optional |
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Pricing |
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Adobe Analytics Select |
Adobe Analytics Prime |
Adobe Analytics Ultimate |
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Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Prime
Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Everybody else
They collect data from a limited number of sources and then sample data, so they only show you a portion of the complete data set at any given time.
Adobe Analytics
We allow you to collect data from a wide range of channels, including voice, OTT, audio, and the Internet of Things. And we give you access to all this data all the time, every time.
Everybody else
They have static dashboards and reports that are hard to customize, making it difficult and time-consuming to analyze your data.
Adobe Analytics
We have a fully interactive dashboard that’s built for power analysts but accessible to marketers, giving you the ability to create and apply segments, set algorithm-based alerts, and build powerful visualizations all at the speed of thought.
Everybody else
Their data science is limited and difficult for everyone in the company to use and act on.
Adobe Analytics
We use predictive algorithms, built-in statistics, and the machine learning of Adobe Sensei to make our data science features accessible to analysts and marketers alike.
How analysts think we compare
The Forrester Wave™: Digital Intelligence Platforms 2017
The Forrester Wave™: Web Analytics, Q4 2017
The Gartner Magic Quadrant for Digital Marketing Analytics 2017
Learn more
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“Because we can see how successful our campaigns are, we know which ones are best at encouraging customers to book on our website instead of other channels.”
Ahmed Elemam, Senior Digital Analyst, WestJet