#D2EAFA

coming soon

The latest innovations for Real-Time CDP.

Real-Time CDP Collaboration advancements and expansion

  • Access to Collaboration will soon expand to countries beyond the United States.
  • Expand audience insights by connecting with Amazon Marketing Cloud.
  • Execute retail and commerce media use cases via offsite activation partners.
  • Support for brand-to-brand collaboration.

Expand audience composability with Snowflake through bidirectional workflows.

  • Build upon existing minimal movement workflows from Snowflake to Real-Time CDP by utilizing a net new bidirectional pattern to complete a round trip of federation.
  • Now, access audiences and datasets that reside in Real-Time CDP, within Snowflake to further scale customer data operations.

AI Assistant and Agentic AI

  • Use the conversational AI Assistant in Adobe Experience Platform to optimize audiences and make more informed decisions.
  • Enhance productivity with Audience Agent to take action on insights, automate workflows, and operate autonomously.
  • Leverage interactive guidance to easily troubleshoot, diagnose, and escalate product issues with Product Support Agent, powering faster time to resolution and increased productivity.