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The latest innovations for Real-Time CDP.

Real-Time CDP Collaboration advancements and expansion

• Real-Time CDP Collaboration is now available in Australia and New Zealand.
• Expand audience insights by connecting with Amazon Marketing Cloud. (coming soon)
• Execute retail and commerce media use cases via offsite activation partners.
• Support brand-to-brand collaboration.

Expand audience composability with Snowflake through bidirectional workflows.

• Build upon existing minimal movement workflows from Snowflake to Real-Time CDP by utilizing a net new bidirectional pattern to complete a round trip of federation.
• Now, access audiences and datasets that reside in Real-Time CDP, within Snowflake to further scale customer data operations.

(Coming soon) Audience Agent:

• Enhance productivity with Audience Agent to take action on insights, automate workflows, and operate autonomously.
• Leverage interactive guidance to easily troubleshoot, diagnose, and escalate product issues with Product Support Agent, powering faster time to resolution and increased productivity.