More power with generative AI.

Adobe Firefly, Adobe Express and Experience Manager Assets together enable anyone in the organization to easily create or adjust on-brand content.

  • Text to image. Instantly create new images and assets using natural language prompts.
  • Text effects. Quickly stylize, texture, and enhance text in existing assets using unique descriptions.
  • Asset styles and variations. Rapidly generate content variations directly within the DAM, including background updates and component changes, such as colors and objects.