Advancements coming to Real-Time CDP Collaboration.
- Real-Time CDP Collaboration for Agencies. Agencies can now use Real-Time CDP Collaboration on behalf of their clients to action on client and agency data for campaign planning, activation, and measurement with publishers, media networks, and other brands. In addition, we’re introducing bi-directional integrations with media agency holding companies to help customers connect to owned media to paid advertising for fully integrated and measurable engagement.
- New Solutions for Commerce Media Networks and Publishers. Powered alongside GenStudio, Adobe is developing a purpose-built solution to unify audience management, measurement and creative into one solution underpinned by AI. This self-serve portal enables brands and agencies to engage their high-value audiences in new innovative ways.
- Real-Time CDP Collaboration Starter— now available. Invite, invest in, and collaborate with any brand, publisher, agency, or data partner — without licensing requirements for the invited party. Build a limitless and frictionless ecosystem without barriers to entry.
- New partner integrations. New integrations with The Trade Desk, Amazon Ads & Amazon Marketing Cloud, Acxiom and Experian inside of Real-Time CDP Collaboration are helping brands derive audience insights, power enrichment activate at scale and close the loop with outcomes-based measurement to drive intelligently personalized experiences across channels that perform.
