#CEF8E0

Customer spotlight:

Real Madrid delivers personalized experiences to around 600 million fans globally.

The club overhauled its website using a headless approach and Experience Fragments within Adobe Experience Manager Sites, centralizing web and app content on a single platform. Its digital teams personalized experiences by rearranging content to match fan interests, with auto-translation extending content to fans in their native languages, while authors quickly published game-day updates, including commentary, real-time stats, and player interviews.