Event speakers

Purnima Rachoor Roy

Senior Product Marketing Manager
Adobe

Purnima leads product marketing & strategy for Adobe Experience Manager Assets and has 10+ years of experience in marketing technology products and services. Prior to this, Purnima led marketing for Deloitte Consulting’s multi-billion dollar portfolio of cloud service offerings with an emphasis on building brand awareness and demand generation. She also spent several years in Management Consulting helping clients build best-in-class marketing organizations. She holds an MBA in Marketing from Columbia Business School.

Nikunj Merchant

Senior Product Marketing Manager
Adobe

Nikunj Merchant is a part of the Adobe Experience Manager Sites product marketing team at Adobe and he leads product marketing efforts for the Adobe headless CMS and AEM for ecommerce offerings. Nikunj is the person to reach out to if you want to know how to provide immersive shopping experiences through content. Before Adobe, Nikunj worked for a series of high growth companies in roles where he predominantly led product marketing and demand generation.

Kari Woolf

Principal Product Marketing Manager

Adobe

At Adobe, Kari Woolf is senior marketing manager of content strategy and has responsibility for digital marketing content and experiences on adobe.com. With more than 20 years in the high-tech industry, she brings expertise from positions in product marketing, sales enablement, content strategy, and communications. Kari is located at Adobe’s Lehi, Utah office.

Lindsey Cade

Director, Global Content Strategy,

Adobe

Lindsey has over 12 years of marketing experience, primarily focused in the B2B space. In her current role as Director, Global Content Strategy, her team is responsible for creating the content that fuels Adobe’s global marketing campaigns. Prior to her current role, Lindsey was Head of Strategic Marketing Initiatives, where she was responsible for strategic projects and operations, as well as executive communications. Prior to joining Adobe, Lindsey has held a variety of marketing leadership roles in product marketing, sales enablement and segment marketing at RealPage and Sabre Corporation. Lindsey has her BS in Finance and Real Estate from Texas Christian University. She currently lives in Dallas, Texas with her husband and daughter.

Creighton McEwen

Group Manager, Program Management

Adobe.com

Creighton has more than 15 years of relationship, account, resource, program, and production management experience. He’s known for having expertise and a passion for creating order out of chaos, being proficient in building and prioritizing cross-functional programs, teams, processes, and multi-million-dollar budgets — including on complex technology projects. And he has a solid track record of orchestrating multiple marketing functions in the high-tech space, both on agency- and client-side. At Adobe, Creighton is a Group Program Manager within the adobe.com organization. As a part of that, he owns the team's implementation of Workfront and the corporate marketing asset management solution (built on Adobe Experience Manager) and drives the development and evolution of the group’s processes and cross-functional engagements.