Saralyssa Gonzalez

Marketing Strategy & Operations Lead
IBM

During her time at IBM, Saralyssa has led efforts across the breadth of the organization’s marketing transformation journey. Her focus has ranged from reimagining the customer experience across digital channels, to driving the strategy behind the company’s automation, to, now, serving as the primary architect behind the marketing organization’s workflow vision as it reinvents its martech stack. She has spoken frequently at events across the US, Europe and Asia on IBM’s marketing transformation journey, road to intelligent operations and relentless focus to enhancing their client experiences.

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Thomas Boos

Omnichannel Experience Lead
IBM

Tom Boos is the Omnichannel Program Lead for IBM Experience Engine. He has spent nearly a decade improving the engagement with clients in the form of marketing experiences. From data and analytics, audience, personalization, content, videos, and paid media, Tom has a wide array of familiarity with the marketing systems that drive relevant, impactful, and meaningful experiences with clients.

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Nick Harper

Sr. Manager, High Tech Industry Strategy & Marketing

Adobe

As the Sr. Manager of High-Tech Industry Strategy & Marketing, Nick Harper supports Adobe's industry POV and go-to-market strategy, develops thought leadership, and engages directly with customers on best-in-class digital marketing strategies. Prior to joining Adobe, Nick worked at a marketing, communications, and creative agency as a senior strategy lead, guiding campaigns to engage customers and target audiences.