A: The basic element of good UX is customers being able to find what they’re looking for. Whether it’s navigating to an online store, finding out how to contact the sales department or customer service, or searching for a company’s portfolio, users need to easily navigate to their destinations.
Besides being easy to use, your platform needs to actually work. If a user wants to buy inventory, request a demo, troubleshoot with customer service, or peruse your portfolio, there should be no technical difficulties. Glitches and connection timeouts are terrible for the user experience.
With these two most basic thresholds met, the final two levels of usability focus less on mechanics and more on emotions. First, users need the information you are delivering to be useful. This reinforces that their interactions so far have been worth their time. Finally, your interface should be visually and emotionally appealing. Eye-catching visuals alongside personalized elements can contribute to positive user experiences that last.