Turning challenges into opportunities.
Years ago, Panasonic Europe worked with Marketo — now Marketo Engage, part of Adobe Experience Cloud — to drive a new sales pipeline connected to their marketing campaigns. The results were incredible. They grew their marketing campaigns from under 10 per cent to over 26 per cent, doubled the contacts in their CRM system from 55,000 to 110,000 and increased their marketing campaign output five times over.
As the European arm of the global B2B division of Panasonic Corporation, Panasonic Europe generates annual revenue over €500 million. Their goal is to improve the working lives of professionals at other organisations — and drive their own efficiency and performance at the same time.
As one of the world’s largest electronics companies, with 13 product categories sold in over 50 countries, Panasonic Europe has kept the customer at the heart of their digital transformation. As customer journeys expand to include more channels, Panasonic Europe continues to rely on Marketo Engage to stay connected and relevant, wherever their customers are.