Adobe Experience Platform documentation

Find guides, tutorials, and release information for Adobe Experience Platform, covering data collection, real-time profiles, governance, and activation.

Guides

Overview

  • Experience Platform overview
    Learn how Experience Platform makes it possible to deliver personalized experiences to your customers in real time, with guides and tutorials.
  • Experience Platform and applications
    Learn how Adobe Experience Platform works together with connected applications like Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.
  • Experience Platform integrations
    Learn how Experience Platform integrates with other Adobe CX Enterprise applications to share data and extend platform capabilities.
  • AI Assistant
    Learn how to use AI Assistant to expedite your workflow in Adobe Experience Platform and Real-Time Customer Data Platform.
  • Troubleshooting guide
    Find answers to frequently asked questions and step-by-step guidance for troubleshooting common errors in Experience Platform.
  • Accessibility in Experience Platform
    Learn about Experience Platform's commitment to accessible, inclusive design and features for all individuals.

Administration

  • Alerts
    Learn about alerts in Adobe Experience Platform, including how alert rules are structured and when notifications are triggered.
  • Sandboxes
    Find out how sandboxes partition a Platform instance into virtual environments for development, testing, and application deployment.
  • Access Control
    Use product profiles in Adobe Admin Console to manage user permissions and assign users to products and sandboxes in Experience Platform.
  • License usage
    Learn about best practices and tools you can use to manage your license entitlements with Adobe Experience Platform.
  • Unified Tags
    Use Unified Tags to manage metadata taxonomies across Experience Platform, including how to create tag categories and tags.

Applications

  • Experience Platform and applications
    Learn how Adobe Experience Platform works together with connected applications like Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.
  • Real-Time Customer Data Platform (all editions)
    Bring together known and anonymous data from multiple enterprise sources to build customer profiles and activate audiences to third-party destinations.
  • Journey Optimizer
    Use Journey Optimizer to design, orchestrate, and deliver real-time, cross-channel customer journeys and offers.
  • Customer Journey Analytics
    Use Customer Journey Analytics to explore omnichannel data, build flexible visualizations, and uncover cross-channel customer insights.
  • Mix Modeler
    Use Mix Modeler to measure marketing campaigns and optimize media mix planning holistically across all your channels.

Data modeling

  • Schemas
    Explore the Experience Data Model (XDM) system in Experience Platform and learn how to use classes and field groups to standardize data.

Data collection

  • Data Collection
    Learn how to enable client-side data collection for the Experience Platform Edge Network and the data collection technologies it uses.
  • Datastreams
    Learn how to configure Datastreams to route collected data to Experience Platform and other destinations you choose.
  • Tags (Launch)
    Get access to documentation and tutorials for Tags, the tag management system built into Adobe Experience Platform.
  • Experience Platform Web SDK
    Get access to documentation and tutorials for building implementations with Experience Platform Web SDK.
  • Experience Platform Mobile SDK
    Get access to documentation and tutorials for Experience Platform Mobile SDK and the Places location service.
  • Experience Platform Edge Network server API
    Use Experience Platform Edge Network server API for data collection, personalization, and advertising use cases with CX Enterprise.
  • Experience Platform Assurance
    Use Experience Platform Assurance to inspect, simulate, and validate how you collect data and serve experiences in your mobile apps.
  • Experience Platform Debugger
    Use Experience Platform Debugger, a browser extension for Chrome and Firefox, to examine web pages for implementation problems.
  • Event Forwarding
    Learn how Event Forwarding lets you use the Edge Network to execute tasks without changing your existing tag implementation.

Data ingestion and management

  • Catalog Service
    Explore data lineage, metadata, file descriptions, directories, and datasets in the Data Lake, and learn how the Catalog Service works.
  • Dashboards
    Learn how to visualize data in Experience Platform through customizable dashboards and shareable reports.
  • Data Access
    Learn how to find, explore, and access ingested datasets and data assets stored in Experience Platform.
  • Data Ingestion
    Learn how to bring your data into Experience Platform through batch or streaming ingestion methods.
  • Data Prep
    Prepare your data for ingestion into Adobe Experience Platform and learn how Data Prep helps you map, transform, and validate data.
  • Dataflows
    Learn about dataflows and how to configure them to move data between sources, Experience Platform, and destinations.
  • Datasets
    Learn about datasets, the core data structures in Experience Platform for storing and organizing schema-conformant records.
  • Observability
    Find out how to monitor Platform activities using statistical metrics and event notifications from Observability Insights.
  • Sources
    Ingest data from a variety of sources, then learn how to structure, label, and enhance the data you've already ingested.

Customer data

  • Identity Service
    Use Identity Service to bridge customer identities across devices and systems to deliver personalized digital experiences.
  • Real-time Customer Profile
    Use Real-time Customer Profile to merge known and unknown customer data into a unified view of interactions across channels.
  • Real-time Customer Profile data guardrails
    Learn about performance and system-enforced guardrails for profile data and segmentation to ensure optimal use of Real-Time CDP.
  • Segmentation Service
    Use Segmentation Service to build audiences from Real-time Customer Profile data using Experience Platform segment definitions or external sources.
  • Real-Time Customer Data Platform (all editions)
    Bring together known and anonymous data from multiple enterprise sources to build customer profiles and activate audiences to third-party destinations.

Governance, privacy, and security

  • Data Governance
    Use Data Governance to enforce data usage restrictions through labels, marketing actions, and governance policies.
  • Privacy Service
    Use Privacy Service to manage customer data requests and comply with privacy regulations like GDPR and CCPA.
  • Data Lifecycle
    Delete individual records and schedule dataset expirations in Experience Platform for data cleansing and data minimization.
  • Audit Logs
    Learn how Audit Logs let you see who performed which actions across your Adobe Experience Platform instance.

Data science and queries

  • Data Science Workspace
    Use Data Science Workspace to develop, train, and score machine learning models and recipes with Adobe Sensei and JupyterLab Notebooks.
  • Intelligent Services
    Use Intelligent Services to generate AI-driven scores, discover insights, and create segments from your marketing events data.
  • Query Service
    Use Query Service and standard SQL to query the data lake and other data structures within Experience Platform.

Activation

  • Destinations
    Activate your known and unknown data for cross-channel marketing, email campaigns, targeted advertising, and more.

Audience Manager expanded activation

Run and operate

  • Run and operate
    Inspect, troubleshoot, and optimize your Experience Platform implementation with Run and Operate, gaining visibility into scheduled jobs.

Use cases

Intelligent re-engagement

Experience Platform use cases

Tutorials

  • Basic architecture of Experience Platform (video)

    Learn the high-level architecture of Adobe Experience Platform from a guided walkthrough of an overview diagram.

    View

  • Schemas and Experience Data Model (XDM) overview (video)

    Learn about Experience Data Model (XDM), the standard data model Experience Platform uses to describe customer experiences.

    View

  • Label, ingest, and verify identity data (video)

    Learn how to label data fields as identities, ingest identity data, and verify it in the Identity Service private graph.

    View

  • Data Collection tutorials

    Watch how-to videos and tutorials that help you become a power user of Data Collection in Experience Platform.

    View

  • Authenticate and access Experience Platform APIs

    Learn how to authenticate and gain access to Adobe Experience Platform APIs using OAuth credentials.

    View

  • Ingest data with sources

    Learn how to ingest data from Adobe, first-party, and third-party applications into Real-Time Customer Profile and the data lake.

    View

  • Get started for data architects and engineers

    A hands-on tutorial for data architects and engineers to start implementing Experience Platform, with sample data and assets provided.

    View

  • Implement Adobe CX Enterprise with Web SDK

    Learn how to implement Adobe CX Enterprise applications using the Experience Platform Web SDK on your website.

    View

  • Digital Experience Blueprints

    Use Digital Experience Blueprints, repeatable implementation patterns that address common strategies and accelerate your time-to-value.

    View
  • See All Tutorials

Release information

Developer resources

Related resources

Announcements

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