A wider scope of data points
Combine all data — internal and external, known and unknown — into a standard taxonomy that can be activated in real time.
Rich, real-time customer profiles
Get enriched, privacy-ready profiles that update in real time without the need for technology teams to stitch together relevant data.
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile and social.
Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.