ADOBE DIGITAL LEADERS WEBINAR
How Customer Journey Analytics Helps You Shape and Improve Customer Experiences
Length: 56 mins
Discover the strategic role Adobe Customer Journey Analytics plays in crafting compelling experiences with Adobe Real-Time CDP and how Adobe Journey Optimizer serves as your centralised data analysis and dashboarding hub. Become an author of adventure for customers interacting with your brand using Customer Journey Analytics. Explore how personalised insights and engagement begin and end with data in Customer Journey Analytics.
Learn how to use Customer Journey Analytics to:
- Stitch and democratise omnichannel data
- Turn your omnichannel customer insights into actionable audiences
- Centralise journey data to bookend journey measurement
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Please share your contact information to view the webinar.
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Event speakers
Greg Cobb
Expert Senior Solutions Consultant
Adobe
Greg Cobb is an expert senior solutions consultant at Adobe focusing on Adobe Analytics and Adobe Customer Journey Analytics. With more than 12 years of digital experience, his background includes data-driven experience optimisation, testing and personalisation, mobile app analytics and campaign performance measurement. Prior to Adobe, Greg was an Adobe practitioner working on the client side in the logistics, healthcare and ecommerce verticals. Greg lives and works in Memphis, Tennessee When not working, he loves spending time with his family, playing drums and telling stories.
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Bryan Skelton
Senior Principal Consultant
Adobe
Bryan is a Principal Business Consultant for Adobe, leading clients on nearly all U.S.-based launches of Customer Journey Analytics for the past 2 years. Bryan has 13+ years of experience in the Digital Analytics field on both the client side and as a consultant. He uses this experience to understand client problems and how to best use technology and data to solve them, leading teams to shared successes.
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Title
How Customer Journey Analytics Helps Improve CX
cardDate
2024-08-14
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CardDescription
Explore how personalised insights and engagement begin and end with data in Customer Journey Analytics.
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caas:content-type/webinar
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caas:content-type/webinar, caas:region/north-america, caas:products/customer-journey-analytics, caas:products/adobe-journey-optimizer, caas:products/adobe-real-time-cdp, caas:webinar-timing/on-demand