The secret sauce for sharing actionable insights between Marketo Engage and CRM

Ajay Sarpal

Founder and CEO
Unicorn Martech

Ajay Sarpal, Founder and CEO of Unicorn Martech is a four-time Adobe Marketo Engage Champion. Ajay has acted as Co-Leader of the Virtual Bizible User Group and been awarded several times including 2020 Adobe Marketo Engage Champion of the Year. With nine advanced specialisations on Marketing Automation, Ajay considers himself ambidextrous in fixing broken Martech processes and bringing transparency/accountability on multi-channel Marketing revenue influence reports by leveraging Adobe Marketo Measure with the right attribution model. With 23 years of professional experience, Ajay operates a consulting practice to assist clients in accelerating demand generation, ROI tracking and helping them to find out which Marketing campaign is affecting top, bottom and middle of the Sales Funnel. Ajay helps Marketing teams get valuable, actionable insights with the help of advanced attribution models using Marketo Measure.

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Adrienne Whitten

Director of Product Marketing for Adobe Marketo Engage Adobe

Adrienne is a Director of Product Marketing for Adobe Marketo Engage, part of the Adobe Experience Cloud. She focuses on the Marketo Engage GTM strategy and execution, including messaging and sales tools for the Enterprise segment and builds thought leadership content on Digital Transformation in Marketing. She is an avid collector of customer stories. Adrienne has been building, marketing, writing and speaking about enterprise software for more than 20 years. Prior to Adobe, she held leadership positions in product marketing and management at Marketo, SAP, SuccessFactors, Taleo and Saba Software. She’s been featured on BlogTalk Radio, quoted in Money Magazine and Named a Mover and Shaker in Marketing by Aragon Research.

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