Adobe Symposium


Identifying and Engaging Your Customers

April Slayton, Assistant Director for Communications, National Park Service
Alicia Sowah, Deputy Director of Digital Engagement, U.S. Department of Commerce
Mark Weber, Deputy Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services 
Mary Schwarz, Managing Partner, ICF Next
Moderator: Bruce Swann, Group Product Marketing Manager, Adobe Campaign, Adobe

Successful engagement requires understanding your customers and tailoring outreach, messaging, and experiences to their needs. This session will cover how to identify, segment, and personalize citizen and employee communication. 

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Additional resources

Government email best practices
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Personalize outreach, engagement
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