Adobe Symposium


A Personalized Citizen Experience

Peter Buckmaster, Director of Digital Experience Design, New South Wales Department of Education

Megan Atchley, Enterprise Account Executive, Adobe

Todd Wolff, Principal Solutions Consultant, Adobe

Most citizens don’t need to interact with agencies every day. But when citizens need government information or services, they do expect them to be readily available, targeted to their needs, and instantly accessible. The future of citizen engagement is the delivery of personalized government directly to the citizen, instead of having the citizen search generically for it. In this session, we’ll explore how personalization can make it easier for constituents to find and consume what they need, how and when they need it.

Additional resources

Government email best practices
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Personalize outreach, engagement
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Modern experiences, bigger impact
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