Meeting digital demand
The idea to change editing software proved fortuitous, as the group now comfortably handles its increasingly large and digitally driven workload. Adobe Premiere Pro speeds up the editing process and supports the production of content with interchangeable aspect ratios, meaning less work when optimising a video for a social network, online or broadcast spot and more time to spend on creative endeavour.
“When I look at the work log that we have now compared to a couple of years ago, I don’t think we would be able to deal with our current volume in an Avid workflow,” says Economides. “The seamless integration between Adobe Premiere Pro and After Effects is a huge time saver.”
Several departments use Adobe Creative Cloud for enterprise in parallel with the creative services department, including the marketing, PR and digital teams, which use Adobe Photoshop for image editing and Illustrator for graphics.
The creative services team takes advantage of the seamless integration between Premiere Pro and After Effects, which eliminates the need for time-consuming renders, imports and updates and provides a smoother, more collaborative experience among the individuals working on a project. Additionally, editors can edit raw files and other formats in Premiere Pro, speeding up content localisation.
“We’ve been able to work more quickly than before so that’s already a huge improvement,” says Economides.
Now, Economides is looking to expand his team’s use of Creative Cloud for enterprise with new features, including Motion Graphics templates for increasing efficiency in versioning promos. The team also does a lot of work with audio and translations, especially when localising content for the German, Austrian and Swiss markets. The new Auto Ducking features in Adobe Audition and Premiere Pro, which are powered by Adobe Sensei, will automatically cut the time it takes to balance dialogue and music within a single track.
By adopting an integrated workflow, the FNG Germany creative services team not only handles the volume demands of production, they also output content for more channels to reach consumers across apps, social networks and devices. As a result, the network can continue engaging audiences to keep them coming back to the FOX content they love.