Cultivating great customer experiences online
E-commerce continues to grow at an astounding rate, with new retailers entering the market daily. But it’s not just start-ups that need to succeed online. Established businesses have to strengthen their brands by attracting online shoppers and offering fantastic digital experiences.
Jockey International has long held a place of prominence as a leading undergarment brand in department shops worldwide. The brand is now looking to expand its online presence by offering outstanding products and fantastic customer service through digital channels. Jockey fans can now find their favourite Jockey undergarments, intimates, sleep wear and active wear at traditional shops or at Jockey.com and other online marketplaces.
“Over the past 10 years, our e-commerce division has become a major revenue channel for us,” says Mark Mraz, Director of PPC and Marketplaces at Jockey. “Jockey.com carries every product, with the largest range of sizes, selection and colours anywhere. It’s a fantastic way for us to help our customers find exactly what they need and deliver the excellent customer experiences they expect from our brand.”
As Jockey focuses on growing sales online, Mraz and his team have worked to optimise paid search advertising. Paid search is one of the most important ways Jockey attracts online shoppers, driving roughly a quarter of Jockey’s e-commerce. It’s a highly competitive field with Jockey battling with online retailers large and small to get its ads in front of consumers. To succeed, Jockey needs to cost-effectively manage thousands of keywords in multiple product categories across different search engines.
When Mraz heard about Adobe Advertising Cloud Search, he was excited to test it. With features powered by Adobe Sensei, Adobe’s artificial intelligence and machine learning technology, Advertising Cloud would help Jockey save time managing search advertising while getting the most out of its advertising spending.
“We saw immediate results from Adobe Advertising Cloud Search,” says Mraz. “We have tested Adobe against many other digital marketing solutions over the years, but Adobe Advertising Cloud continues to outperform every competitor.”