Multichannel data collection
Data connectors integrate Adobe Analytics with third-party applications utilising pre-built API connections and a drag-and-drop UI.
No two marketing strategies are identical. Because of this, we give you what you need to build your digital marketing strategy with the tools that make the most sense for you. With third-party integrations available in Adobe Analytics, you can shape your marketing strategy meet your specific needs and get the most from your Adobe Analytics investment.
With the Adobe Experience Cloud Exchange, you can integrate with top technology brands like Hootsuite, Invoca, Branch.io and BrightEdge. These integrations and others allow you to combine external data like pre-click email data, off-line voice or interactive voice response (IVR) with Adobe Analytics behavioural data to truly understand how your multichannel campaigns are performing.
Choose from more than 200 integrations to help you to get more out of your Adobe Experience Cloud investment.
Take advantage of pre-built technical integrations that allow you to immediately ingest third-party data into Adobe Analytics for multichannel analysis.
Search our library of apps, extensions and plug-ins to help expand your Adobe Analytics functionality.
Visit the Adobe Experience Cloud Help page on data collection for details on data retention, collection in Adobe Analytics, FAQs and more.
Visit the Adobe Experience Cloud Help page on data sources to get details on third-party reporting, FAQs, documentation and more.
Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g., loyalty programme levels) as an added analysis dimension.